ARCB IMAGE PROGRAM MARKETING MATERIALS


A REAL COMMUNITY BANK® IMAGE PROGRAM
ENHANCING YOUR BRAND, FOCUSING YOUR MESSAGE


This special image program for community banks is an ongoing public relations effort to promote community banking revolving around the theme, “A Real Community Bank®.” ARCB® is designed to alert the public to the advantages of doing business with community banks and the benefits they bring to their communities.

As a CBAI member you have the right to access and use certain ARCB advertising and promotional materials free-of-charge. You can include your bank name and logo where appropriate, select black and white and/or color ads, and use the ARCB logo in cooperation with your local printer. You control production!

ARCB features two marketing programs available only to CBAI member banks. The “ARCB® Advantage” offers free image program materials through CBAI’s website. CBAI is now launching “ARCB® Elite” additional campaign materials through CBAI's marketing partner Millennium III that can take your bank to a whole new marketing level.


“ARCB® Advantage” Image Program Benefits:


ARCB logo (add to all bank materials and website) Selection of ads for Newspaper/Magazine/Billboard advertisements Bank newsletters to customers Local news articles Statement inserts “ARCB® Elite” Campaign Benefits:
  • Complete "Real Heart of America" campaign, including TV spots upgraded to HD and bank website-ready spots
  • A guide for marketing the A Real Community Bank® brand-enhancement strategy
  • At least one extra A Real Community Bank® campaign per year as well as access to all “ARCB® Advantage” advertisements
  • Banner ads for bank web site, social sites and newsletters
  • A Real Community Bank® Facebook banners
  • Feature story explaining the benefits of A Real Community Bank®
  • Suggested tweets for A Real Community Bank® Twitter campaign
  • 100 off the price of each Bronze plaque
  • 10% off the price of A Real Community Bank® “Gold Foil” labels, flags, door mats, and “Magnetic” lapel pins
  • One roll of 1,000 mailing labels per year
  • Complimentary stick-pins
  • All A Real Community Bank® static cling window and door decals are free

“ARCB® Elite” Pricing (based on asset size):

  • $50/mo for banks <$300M
  • $100/mo for banks between $300M and $500M
  • $150/mo for banks between $500M and $750M
  • $250/mo for banks between $750M and $1B
  • $400/mo for banks >$1B

To discuss and learn more about the “ARCB® Elite" marketing campaign, please contact Richard Swink, CEO of Millenium III, at 800/790-8718.