Community Bankers Association of Illinois

ZOGBY POLL SHOWS PERCEPTIONS CHANGING
12/23/05

A national survey of American adults commissioned by the union-backed group WakeUpWalMart.com indicates that negative perceptions of WalMart are greater today than they were one year ago. Among the poll's results:

Nearly three-fourths (73 percent) held a favorable view of Target, compared to 58 percent viewing Wal-Mart with favor. Thirty-eight percent said they have an unfavorable view of Wal-Mart, compared to 13 percent having a negative image of Target.

Fifty-six percent of Americans said Wal-Mart is bad for America, agreeing with a statement, "It may provide low prices, but the prices come with a high moral and economic cost for consumers." Thirty-nine percent agreed with the other side that Wal-Mart is good for America, because "it provides low prices and saves consumers money every day."

Other results include that six in 10 Americans view Wal-Mart as a retail monopoly that threatens the American economy and 61 percent are concerned that Wal-Mart is too powerful an economic force in America. Sixty-three percent said elected leaders should investigate the impact of Wal-Mart's business model.

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