Community Bankers Association of Illinois

Spotlight on Services:
Retaining Your Most Profitable Relationships

Funny how retention is a hot topic, but bankers are struggling to get traction with it. The first thing you need to do is identify your most profitable relationships. Likely it's only a few hundred clients that deliver your bottom line. Once you know who they are, you'll be able to reach out to them with an officer calling program and maybe monthly care packages of candy. One banker we know did both for their top clients and retained an unbelievable 172 out of 175 of their top relationships.

Tip provided by Marquis
Floyd Salamino
Regional Manager
GoMarquis.com
800.365.4274


Solutions from Services: Archives
Make Your Credit Card the Card of Choice (02/14/08)
Print Smarter (12/13/07)
Maximize Your Computer's Efficiency (11/14/07)
Avoiding a Check Ordering Mistake (09/24/07)
Amending a Financing Statement (07/25/07)
What is a Dynamic Document? (06/16/07)
Dynamic Documents Tip #1 (06/08/07)
Tips for maintaining your currency equipment. (6/06/07)
A Tip to Manage Your Energy Costs. (4/26/07)
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