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"With widespread member participation, consumers will learn to distinguish Real Community Banks from the competition and know why they should be our customers."
Gerald C. Johnson, CBAI Past Chairman
A Real Community Bank®
Identity Program Content
As a CBAI member you have the right to access and use certain ARCB advertising and promotional materials. You have the flexibility to include your bank name and logo where appropriate, and to select black and white and/or color. In cooperation with your local printer, you control production. The Program features both free materials and optional additional materials for a fee. All free materials can be viewed and/or downloaded by following the instructions, and all optional additional materials can be viewed and ordered at your option. New content will be added every six months to maintain freshness and continuity.

CBAI's New 2010/2011 A Real Community Bank Image Campaign:
"The Real Heart of America!"
Click here for details!

Click here for brochure!

A Real Community Bank Image Campaign

FREE ARCB Identity Program Materials:

Please feel free to download any or all of the ad images now!
A Real Community Bank® Identity Mark
View/Download Images
Statement Inserts
View/Download Inserts
Articles for Customer Communications
View/Download Articles
Articles for Local Newspapers
View/Download Images
Newspaper/Magazine/Billboard Advertisements
View/Download Ads
Television Advertisements on Volunteerism(Public Service Announcement Format)


Optional Additional ARCB Identity Program Materials:
Television Advertisements
Radio Advertisements
Print Advertisements
Official ARCB® Careerwear & Premium/Specialty Promotional Items


For Ideas and Tips,
please click on the ARCB Identity Mark: